LinkedIn for Business

This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

 

Is this for you?

This course has been designed for those who wish to learn how to use LinkedIn to promote their business or personal profile.

Particularly suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, Entrepreneurs as well as those involved in PR, Event Management and Promotion.

Award and Associated Qualifications

Awarded 10 CPD points upon successful completion

Start Date

Flexible

Study Type

Blended, Distance Learning, In Centre

Training Type

course

Duration

10 hours

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About this course

LinkedIn for Business is a short online course to bring you up to speed with using LinkedIn in a business environment, whether as an individual, or as a company.

It takes you through setting up your LinkedIn profile and then guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

With LinkedIn for Business you’ll see:

How powerful it can be * How best practice works * How to build your network *

You’ll learn how to:

  • Set up/update your personal profile with key information
  • Choose the most appropriate LinkedIn account
  • Use keywords to get found for your key skills or services
  • Work within LinkedIn etiquette to ensure best practice
  • Gather research through targeted keyword searches
  • Set up a company profile and learn how to use it
  • Interact in groups and gain intelligence
  • Publish content on LinkedIn
  • Use LinkedIn advertising to promote key posts
  • Measure your activity to evaluate success

After completing this course we’re confident you’ll have uncovered new opportunities, whether that’s discovering a new job, or finding new clients, finding out what competitors are doing, or sourcing new suppliers, it’s all about being connected.

LinkedIn is here to stay so you need to be comfortable using it. If you can move from being comfortable, to being confident, that’s when you’ll see real results.

Aims and Objectives

Pre-Requisites

Finance Options

Career Path

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What's the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses