Search Engine Optimisation (SEO) for Business

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage. 

Is this for you?

SEO for Business is perfect for anyone involved in marketing a business or creating content online, for websites or social media. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion.

Award and Associated Qualifications

Awarded 6 CPD points upon successful completion

Start Date

Flexible

Study Type

Blended, Distance Learning, In Centre

Training Type

course

Duration

Around 6 hours

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on +254 (0)743144752.

About this course

SEO for Business is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage. This course has been created for people in business who often get marketing responsibilities added to their role, but who don’t have web backgrounds, or in-house teams to learn from. This short course brings you up to speed so you can see how SEO can play a part in your marketing strategies.

The course starts at the very beginning, defining what SEO is and why it’s important, before delving into how different search engines work and what they’re looking for.

Guiding you through, step by step, you’ll understand the ‘science bit’ and you’ll then see how to tap into this to get your web pages and social media content more visible through search engines.

After studying this SEO for Business course we’re confident you’ll see new marketing opportunities you can capitalise on.

With this SEO for Business course we’ll delve into:

What is Search Engine Optimisation?  How do Search Engines work?  What are keywords? 

We also take a look at:

  • The different Search Engines
  • Analysis of competitor performance
  • Using keywords in social media
  • Choosing the right keywords and phrases for your website
  • The benefits of link building
  • Best practice for local businesses
  • Best practice using SEO

All this is covered in practical exercises and because it’s online, you can work at a pace to suit you.

Aims and Objectives

Pre-Requisites

Finance Options

Career Path

Request a Course Factsheet Now!

Simply enter your details below to receive a copy of the course details.

Please enter your email address


What's the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses