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Marketing Mix

This e-learning course will help you understand the different elements of the marketing mix as well as the key marketing principles of product, price, place and promotion.


Is this for you?

This course is designed for anyone who needs to improve their understanding of marketing. So, for example, if you’re already working and want to gain a more in-depth insight or you’re keen to add a marketing skillset to your experience with a view to taking on additional responsibility in this area.

Award and Associated Qualifications

Awarded 25 CPD points upon successful completion

Start Date


Study Type

Blended, Distance Learning, In Centre

Training Type



25 hours

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on +254 (0)743144753.

    About this course

    Marketing is often a core management skill often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.

    Central to effective marketing is the ‘marketing mix’ – how you determine a marketing communications plan based on evidence and knowledge, which will improve effectiveness and return on investment.

    This course will help you understand the different elements of the marketing mix as well as the key marketing principals of product, price, place and promotion.

    The course lasts between 15-25 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.

    Benefits: –

    • Flexible, self-paced learning via the internet, learn where and when you want

    • No software to install

    • Hints and tips to help solve real work problems

    • Includes a specially designed ‘Progress file’ so you can record your learning activities and progress

    • The opportunity to gain a prestigious Pitman Training Certificate

    • Ample opportunity to complete the course – 6 months access

    The online course introduces and covers key ideas, including:

    • The Role of Market Research.
    • The Role of the Marketing Mix.
    • Product Price Place Promotion.
    • The 7 P’s.
    • Career and work-focused learning.
    • Specially designed learning activities help you put into practice the new habits and skills you have gained. They reinforce your learning and create a memorable course-style.
    • Interactive ‘Quick Quizzes’ give you the chance to test your new-found knowledge.
    • Learning bookmarks built into the system, so you can easily start again where you left off.
    • Automatic progress tracking helps you see your progress, building up your motivation.

    Aims and Objectives


    Finance Options

    Career Path

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      What's the difference?

      We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs


      Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.


      Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses