This e-learning course will help you understand the different elements of the marketing mix as well as the key marketing principles of product, price, place and promotion.
This course is designed for anyone who needs to improve their understanding of marketing. So, for example, if you’re already working and want to gain a more in-depth insight or you’re keen to add a marketing skillset to your experience with a view to taking on additional responsibility in this area.
Awarded 25 CPD points upon successful completion
For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on +254 (0)743144753.
Marketing is often a core management skill often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.
Central to effective marketing is the ‘marketing mix’ – how you determine a marketing communications plan based on evidence and knowledge, which will improve effectiveness and return on investment.
This course will help you understand the different elements of the marketing mix as well as the key marketing principals of product, price, place and promotion.
The course lasts between 15-25 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.
• Flexible, self-paced learning via the internet, learn where and when you want
• No software to install
• Hints and tips to help solve real work problems
• Includes a specially designed ‘Progress file’ so you can record your learning activities and progress
• The opportunity to gain a prestigious Pitman Training Certificate
• Ample opportunity to complete the course – 6 months access
Through this course you will find out what the marketing mix is, and why it is important. Marketing tools of product, price, place and promotion are also explained.
There are no formal pre-requisites required.
If you’re thinking about a role in marketing the types of jobs you can aim for include; Marketing Assistant, Marketing Manager, Social Media Manager.