Instagram for Business

The Instagram course will help you learn more about the image sharing platform and how it can help with business marketing.

Is this for you?

You don’t need to have any prior experience of Instagram before starting this course.

It’s ideal if you’re keen to work in digital marketing in positions such as a Marketing Assistant, Social Media Manager or blogger.  It’s also great if you’re looking to take on more responsibility and want to work on social media for your existing employer. Roles such as PA, EA or Office Manager are often asked to assist or take on a business’s social media activity due to having such a unique in-depth insight into the business.  

Award and Associated Qualifications

Awarded 4 CPD points upon successful completion

Start Date

Flexible

Study Type

or a combination, Online, in centre

Training Type

course

Duration

4 hours

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on +254 (0)743144753.

About this course

Marketing a business sounds simple but when you get into the details, it can be quite overwhelming. Social media has transformed how many businesses can reach their audience. Instagram is one such platform that many businesses struggle to see how it could help their marketing activity.

This course will help you start from the beginning by talking about the ‘whats and whys’ of Instagram for business marketing. You’ll then work through how to set up your profile, post photos and videos through to what strategy to follow, how to increase your following, advertising on Instagram and best practice tips.

It’s a short course, taking just 4 hours to study, and it’s all carried out online so you can fit it in around your work and home life commitments.

There are two sections in this course:

Section 1:

  • What is Instagram?
  • Why use Instagram?
  • Getting started
  • Editing your profile
  • Searching Instagram
  • Posting photos and videos
  • Expanding Instagrams capabilities

Section 2:

  • Developing a strategy
  • Optimise your profile for business
  • Increasing your following
  • Best time to post
  • What to post
  • Instagram contests
  • Advertising on Instagram
  • Managing multiple Instagram accounts
  • Best practice tips
  • Measuring your use of analytics on Instagram. 

Aims and Objectives

Pre-Requisites

Finance Options

Career Path

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What's the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses