Marketing Mix

About this course

Marketing is often a core management skill often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.

Central to effective marketing is the ‘marketing mix’ – how you determine a marketing communications plan based on evidence and knowledge, which will improve effectiveness and return on investment.

This course will help you understand the different elements of the marketing mix as well as the key marketing principals of product, price, place and promotion.

The course lasts between 15-25 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.

Benefits: –

• Flexible, self-paced learning via the internet, learn where and when you want

• No software to install

• Hints and tips to help solve real work problems

• Includes a specially designed ‘Progress file’ so you can record your learning activities and progress

• The opportunity to gain a prestigious Pitman Training Certificate

• Ample opportunity to complete the course – 6 months access

The online course introduces and covers key ideas, including:

• The Role of Market Research.
• The Role of the Marketing Mix.
• Product Price Place Promotion.
• The 7 P’s.
• Career and work-focused learning.
• Specially designed learning activities help you put into practice the new habits and skills you have gained. They reinforce your learning and create a memorable course-style.
• Interactive ‘Quick Quizzes’ give you the chance to test your new-found knowledge.
• Learning bookmarks built into the system, so you can easily start again where you left off.
• Automatic progress tracking helps you see your progress, building up your motivation.