Introduction to Google Website Tools is a short, online course designed to help you learn how to best use the tools available from Google that will help to maximise the impact of your business website. You will look at Google My Business, Google Search Console and Google Analytics.
Are you an entrepreneur looking at how to make your online website as effective as possible?
It would be useful to those working in a role where you might be taking on some marketing responsibilities, for example those working as a PA, Office Manager or Sales Manager.
Awarded 7 CPD points upon successful completion
This is a short online course that takes the mystery out of three essential google tools. The course will delve into what Google can do for your business website, helping you maximise its efficiency and visibility as well as evaluate its performance.
Introduction to Google Website Tools is a practical course that offers a step-by-step guide on how to really make it work for you. Whether looking to promote yourself or your business, you’ll have a whole new set of tools at your fingertips after this course.
This course will take around 7 hours to complete and is made up of three primary modules.
• Module One: Google My Business
Topics include: a description of Google My Business, how it has evolved and why it should be used; creating an account; the dashboard; posts; photos; mobile app; best practice.
• Module Two: Google Search Console
Topics include: what the Google console search is and how to set it up; how to submit site maps; tools to optimise content; typical issues and how to fix them; the URL inspections tool.
• Module Three: Google Analytics
Topics include: what Google Analytics is; terminology; trends; reports; setting goals; conversions.