This course complements our ‘Marketing Mix’ course and offers an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing.
This course is designed for: –
Awarded 20 CPD points upon successful completion
Pitman Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.
This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.
Marketing Principles and Practices lasts between 15-20 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.
Everyone has heard of marketing – but what actually is it? This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.
There are no pre-requisites required for this course.
Learning some of the principles of marketing can lead to a rewarding career. A pre-requisite for anyone aspiring to work as a Marketing Assitant. Further in-depth training and experience can lead to Marketing Manager, Social Media Manager, Group Marketing Manager or Head of Marketing positions. Another area where knowledge of marketing is essential is if you decide to set up and run your own business.